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This is a new format that supports lossless and loss compression quality for images on the Internet. The Google Company developed this format specifically to do work online as quickly and conveniently as possible. The main advantage is that its file size is small compared to other image formats, but similar in image quality.

This format was created by Nokia for use in its proprietary phones. A bitmap image was used to transfer image files between devices over a wireless connection. It was mainly used when exchanging multimedia text messages that support inserting pictures.